The purpose of the Trademark Licensing Program at Western Washington University is to protect the name and marks of the University, while enhancing the institution's image. This is ensured through the approval of the use of the marks on high quality, tasteful merchandise.
The Collegiate Licensing Company (CLC) is the licensing representative for WWU. As WWU's representative, CLC is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage. If you are interested in obtaining a license to produce WWU merchandise, contact CLC to obtain an application.
Use of Western Washington University trademarks
Collegiate Licensing Company licenses products that refer to Western Washington University. This includes logos and all of the words such as Western Washington University, Western, WWU and Vikings. It also includes items in which there may be a likelihood of confusion regarding the origin of the goods, such as the use of the words "Western" or "Western Washington" in the school colors, or the use of a likeness of a Viking to imply affiliation with the University.
Western Washington University currently charges an 8% royalty rate on the sale of licensed commercial products bearing its name and logos. All manufacturers of products bearing any of the University marks must have a license before offering those goods for sale. Companies interested in becoming a Licensee of WWU must submit an application to the Collegiate Licensing Company. You can obtain our artwork through the Logos on Demand program through CLC.
To apply for a license, please contact:
Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Use of Western Washington University's name or other WWU trademarks with an organization name implies association with the University. Therefore, only official campus departments and Registered Student Organizations are allowed to use WWU trademarks in conjunction with their name. All groups are required to obtain prior approval to use the trademarks of the University in any commercial or non-commercial venture.
For departments wishing to use WWU's marks and/or logos, please contact:
Associate Athletic Director
Bellingham, WA 98225-9066
If the marks are to be on products used for giveaways or for internal use, it is recommended you use a licensed vendor to produce the item(s).
If the items are for sale you can go through one of our licensed vendors directly. We ask that you use one of our licensees to produce any such items since they are familiar with the procedures of this office and know what is and is not allowed in the use of our marks. These vendors are also affiliated with the Fair Labor Association (FLA) which checks on compliance with a code of conduct in reference to working conditions in the factories.
WWU Rowing National Championship Celebration
Help celebrate the 8th national championship by the WWU Women's Rowing program.
Vikings Tied for 7th After First Day of WWU Invite
Michael Butler and Brody Bonfilio tied for 8th in strong tournament field
Vikings Have Tough First Day at Rose City...
WWU is in 14th place after first day of Division I tournament
Men's Soccer Earns GNAC Team of the Week Honor
WWU opened conference play with wins vs. Saint Martin’s and at Seattle Pacifiic last week
Drew Farnsworth Named GNAC Offensive Player of ...
Freshman forward scored 2 goals, including a late equalizer, as WWU won twice last week
Gabriela Pelogi Honored as GNAC Offensive...
Junior forward totaled 2 goals and an assist during a pair of wins for the Vikings last week
WWU Nets Golden Goal in 3-2 Comeback Win Over SPU
Stephen Jinneman nets golden goal in 93rd minute with header off assist from Garrett Strawn
Vikings Handle Saint Martin's 6-1 To Remain...
Women's soccer improves to 7-0 on the season and extend winning streak to 31 straight
Vikings Open Season with Victory at SMU Invite
WWU men's golf opens season with 5-stoke victory in 13-team tournament
Cross Country Turns in Solid Performances in...
Vikings have strong showing against tough field in Minnesota, also compete at Saint Martin’...
Vikings Hold Lead at Saint Martin's Golf...
Junior Michael Butler is tied for 2nd place with two-round total of 3-under-par 139
Carver Memories -- Sept. 12, 2017
In Memoriam: Bill Palmer passes at 67, Had impact on WWU, as it did on him
WWU Travels to Roy Griak Invitational, SMU...
Vikings set to compete in Minnesota and at Saint Martin's (Lacey, Wash.) on Saturday
Winning Streak Reaches 30 in 4-0 Victory over SFU
Top-ranked women's soccer team defeats Simon Fraser 4-0
Men's Soccer Opens GNAC Play with 3-2 Win over ...
Vikings hold on for 3-2 win after going up 3-2 over SMU