The purpose of the Trademark Licensing Program at Western Washington University is to protect the name and marks of the University, while enhancing the institution's image. This is ensured through the approval of the use of the marks on high quality, tasteful merchandise.
The Collegiate Licensing Company (CLC) is the licensing representative for WWU. As WWU's representative, CLC is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage. If you are interested in obtaining a license to produce WWU merchandise, contact CLC to obtain an application.
Use of Western Washington University trademarks
Collegiate Licensing Company licenses products that refer to Western Washington University. This includes logos and all of the words such as Western Washington University, Western, WWU and Vikings. It also includes items in which there may be a likelihood of confusion regarding the origin of the goods, such as the use of the words "Western" or "Western Washington" in the school colors, or the use of a likeness of a Viking to imply affiliation with the University.
Western Washington University currently charges an 8% royalty rate on the sale of licensed commercial products bearing its name and logos. All manufacturers of products bearing any of the University marks must have a license before offering those goods for sale. Companies interested in becoming a Licensee of WWU must submit an application to the Collegiate Licensing Company. You can obtain our artwork through the Logos on Demand program through CLC.
To apply for a license, please contact:
Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Use of Western Washington University's name or other WWU trademarks with an organization name implies association with the University. Therefore, only official campus departments and Registered Student Organizations are allowed to use WWU trademarks in conjunction with their name. All groups are required to obtain prior approval to use the trademarks of the University in any commercial or non-commercial venture.
For departments wishing to use WWU's marks and/or logos, please contact:
Associate Athletic Director
Bellingham, WA 98225-9066
If the marks are to be on products used for giveaways or for internal use, it is recommended you use a licensed vendor to produce the item(s).
If the items are for sale you can go through one of our licensed vendors directly. We ask that you use one of our licensees to produce any such items since they are familiar with the procedures of this office and know what is and is not allowed in the use of our marks. These vendors are also affiliated with the Fair Labor Association (FLA) which checks on compliance with a code of conduct in reference to working conditions in the factories.
Jobanek Selected to Play in World University Games
Former Viking Caitlyn Jobanek to play for USA in the 2017 World University Games in Taipei
Three Vikings Named to NABC Honors Court
WWU Men's Basketball earns the NABC Team Academic Excellence Award for team GPA over 3.0
Bryce Larson Named Volleyball Assistant Coach
Four-year letterwinner remains with the program as an assistant coach
2016-2017 Year in Review
Vikings finish 11th in 2016-17 Learfield Directors' Cup standings as one of the top NCAA Division...
Vikings Add Pair of Transfers from Cerritos...
Tyler Payne and Micah Winn set to join WWU for 2017-18 season after standout careers at Cerritos ...
Carver Memories - Feb. 16, 1970
Pearson has run a mile or more every day for over 47 years
Hutchinson Named Head Coach at TCC
Former Viking All-American and Assistant Coach named Head Coach at Tacoma Community College
WWU Athletics Partners with WECU in Sponsorship...
Carver Gymnasium Court Designated WECU Court and $50,000 will be donated annually to student-athl...
Jake Koppenberg Qualifies for U.S. Amateur
Former Viking All-American to play in prestigious U.S. Amateur August 14-20 at Riviera Country...
Stafford to Play Professionally in Iceland
Feature story on Taylor Stafford in the Western Front
Travis Connell Joins KPUG's The Zone
WWU women's soccer head coach talks about the upcoming 2017 season
Eight Vikings Earn GNAC FAR Academic Awards
FAR awards are presented annually to student-athletes who carry at least a 3.85 cumulative GPA
Women's Soccer Set to Defend National Championship
Vikings open the 2017 season August 31 at Notre Dame de Namur
Softball 2017 Season in Review
Vikings win GNAC Tournament to Return to NCAA II Championships
WWU Rowing Featured in Title IX Celebration
WWU Rowing's 7 consecutive national championships highlighted in NCAA's 45th Anniversary of Title IX