The purpose of the Trademark Licensing Program at Western Washington University is to protect the name and marks of the University, while enhancing the institution's image. This is ensured through the approval of the use of the marks on high quality, tasteful merchandise.
The Collegiate Licensing Company (CLC) is the licensing representative for WWU. As WWU's representative, CLC is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage. If you are interested in obtaining a license to produce WWU merchandise, contact CLC to obtain an application.
Use of Western Washington University trademarks
Collegiate Licensing Company licenses products that refer to Western Washington University. This includes logos and all of the words such as Western Washington University, Western, WWU and Vikings. It also includes items in which there may be a likelihood of confusion regarding the origin of the goods, such as the use of the words "Western" or "Western Washington" in the school colors, or the use of a likeness of a Viking to imply affiliation with the University.
Western Washington University currently charges an 8% royalty rate on the sale of licensed commercial products bearing its name and logos. All manufacturers of products bearing any of the University marks must have a license before offering those goods for sale. Companies interested in becoming a Licensee of WWU must submit an application to the Collegiate Licensing Company. You can obtain our artwork through the Logos on Demand program through CLC.
To apply for a license, please contact:
Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Use of Western Washington University's name or other WWU trademarks with an organization name implies association with the University. Therefore, only official campus departments and Registered Student Organizations are allowed to use WWU trademarks in conjunction with their name. All groups are required to obtain prior approval to use the trademarks of the University in any commercial or non-commercial venture.
For departments wishing to use WWU's marks and/or logos, please contact:
Associate Athletic Director
Bellingham, WA 98225-9066
If the marks are to be on products used for giveaways or for internal use, it is recommended you use a licensed vendor to produce the item(s).
If the items are for sale you can go through one of our licensed vendors directly. We ask that you use one of our licensees to produce any such items since they are familiar with the procedures of this office and know what is and is not allowed in the use of our marks. These vendors are also affiliated with the Fair Labor Association (FLA) which checks on compliance with a code of conduct in reference to working conditions in the factories.
WWU Softball Splits Doubleheader at Simon Fraser
Anna Kasner records 20th career victory with 2-0 shutout in the first game of Sunday's doubleheader
Vikings Swept in Softball Doubleheader vs....
WWU limited to one run in doubleheader falling 2-0 and 3-1 to the Clan
Softball Faces Simon Fraser in Home-and-Away...
Vikings host SFU Saturday at Viking Field, Travel to Burnaby on Sunday in GNAC play
Daulton Hommes Named NABC All-West Region...
Hommes adds to awards resume from stellar sophomore season in which he averaged 18.1 points per game
Brody Bonfilio Ties for 1st at NDNU Invitational
WWU fires second-lowest round of the final day to finish in a tie for 4th place
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Alumni are encouraged to fill out the WWU track & field and cross country alumni connection...
Brody Bonfilio in the Lead at NDNU Invitational
WWU men's golf in 5th place after first 36 holes of 54-hole NDNU Argonaut Invitational
McMullin Named USTFCCCA First Team All-American
Jasmine McMullin placed 4th in the triple jump at the NCAA II Indoor Championships last Saturday
Trio of Vikings Earn GNAC Athlete of the Week...
Bryant Welch (Men's Track), Alex Barry (Men's Field) and Raquel Pellecer (Women's Field) honored
Daulton Hommes Named Second Team All-West Region
Hommes led the Vikings averaging 18.1 points per game, scoring in double-digits in 28 of 29 games
Vikings Split Softball Doubleheader vs. Concordia
Vikings win the first game 3-0, comeback falls short in 4-3 loss in second game
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Jasmine McMullin earns All-America honors in triple jump, Vikings record provisional qualifers at...
Rowing Opens Season Winning 3 of 4 Races
Defending national champion Vikings fare well at the PLU Invitational
Vikings Come Up Short in GNAC Doubleheader vs. ...
WWU falls 6-3 in the first game and edged 4-3 in the nightcap
WWU Rowing Opens 2018 Season Saturday at PLU...
Vikings open defense of national title with season-opening regatta on American Lake
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